After initial data collection, you analyze some data to assess reliability and validity of the measurement items. Below is the finding: Construct Reliability and Validity 302 Matrix Cronbach’s Alpha

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5. After initial data collection, you analyze some data to assess reliability and validity of the measurement items. Below is the finding: Construct Reliability and Validity 302 Matrix Cronbach’s Alpha rho_A Composite Reli… 1 Copy to Clipboard: Excel F Cronbach’s Alpha rho_A Composite Reliability Average Variance Extracted (AVE) Att toward Online Luxury… 0.873 0.880 0.913 0.724 Exclusivity 0.924 0.926 0.943 0.769 Materialism 0.855 0.864 0.902 0.698 Product Quality 0.667 -0.162 0.460 0.249 e. How do you interpret the above result? (5 points) f. What is your suggestion to overcome ‘red’ values in the result? (5 points)