Q.1. Short Questions: (21) i. How important is it for a business to assess the market trends within a given market? ii. Discuss different types of market research techniques. iii. Explain the factors that affect buyer behaviour. iv. Assess the validity and reliability of market research findings. v. What is meant by "target market"? vi. Outline the key points that a marketing plan must contain. vii. Why is it important for a business to plan its market strategy, keeping in view the target market/customer? Case study (9) Mobile phones produced by a large American company are not selling as well as they were. What information should the company research to help it decide on its future? i) Prepare a marketing research plan for the above situation.